Social Media Management

Through my management and content strategy, I more than doubled the followers of two institutional social media accounts - growing audiences, improving engagement, and aligning content with each organisation’s mission and values.

Arts Council Collection Instagram

I oversaw content creation, scheduling, and community engagement for the ACC Instagram account, ensuring posts reflected the Collection’s cultural relevance and promoted its exhibitions, acquisitions, loans, online resources, and learning initiatives.

  • Developed a consistent content strategy balancing exhibition promotion, acquisitions of new artworks, collection highlights, artist features, and behind-the-scenes insights.

  • Produced high-quality, visually engaging posts and reels optimised for the platform.

  • Introduced new formats such as short-form artist interview reels to announce new acquisitions

  • Used analytics to monitor performance, adapt content, and improve engagement rates over time.

  • Coordinated with curators, artists, and external partners to create relevant, dynamic and interesting content.

Through my stewardship, the Arts Council Collection Instagram account more than doubled its follower count directly contributing to engagement on key campaigns, and has strengthened the Arts Council Collection’s online presence as a leading public art resource.

Royal Geographical Society (with IBG) Instagram

I developed and scheduled content for the RGS-IBG Instagram account to showcase the Society’s events, fieldwork stories, archival material, and educational resources.

  • Created a visual identity that balanced heritage with contemporary appeal.

  • Developed a content calendar aligned with major events, exhibitions, and anniversaries.

  • Produced and edited photos, videos, and graphics to support storytelling.

  • Engaged with followers through comments, Q&As, and shared content from the RGS community.

This work helped to grow brand recognition on the platform, fostered a stronger connection with members and non-members, and increased attendance at RGS events through social promotion.